 | About Shoot
See below for the history of this magazine
Shoot
IPC launched Shoot magazine, a football comic launched in 1969 a year after Goal on the 16th August 1969 priced at 1/-.
The entire Shoot run has 1,717 issues .There were 1696 printed from August 1969-till December 2007. Due to strike action the following eleven issues were not produced:
Number 561 (May 17 1980) - Number 566 (June 21st 1980)
Number 774 (June 3 1984) - Number 778 (July 28 1984)
Shoot! was a Weekly Magazine up to and including March 31st 2001 (issue 1616)
Shoot! then became a Monthly Magazine from May 2001 (issue 1617). As you'll know, it is common for Football Magazines to be on sale in the month prior to the date on the cover, so hence no Magazines of Shoot dated in April 2001.
Shoot remained a 'monthly' until and including March 2008 (issue 1699) so virtually 7 years as a Monthly. Shoot then reverted back to a 'Weekly' Magazine from Feb 26th 2008 (issue 1700).
The final 'weekly' issue as far as I know is June 24th 2008 (issue 1717).
(With many thanks to Tony Hogan for clarifying the facts!)
The boom period was the early seventies; in 1971 both Shoot and Goal were the market leaders with 220,000 weekly sales each.
When Goal failed it was officially incorporated into IPC stablemate Shoot on June 15th 1974.
Centralization of IPC in the late 1960's
The result of centralization was that the process of launching titles became steadily more bureaucratic in order to prevent in house cannibalization. Ron Phillips ,director of Practicals and Juveniles Group, for example ,conceived the idea for Shoot ,a football title aimed at 8-15 year old boys, but this brought him into conflict with IPC Business Press which published Goal. All new titles had now needed to be cleared at board level which could be a long and and overtly political process. Shoot was approved and went on to become the world's biggest selling football magazine, from an initial print run of 350,000 in 1969 to a steady circulation of over 230,000. It was initially printed by an approved web offset print contractor in Peterborough.
Revolutions from Grub Street by Howard Cox and Simon Mowatt 2014.
In June 2008 Shoot magazine closed a year short of its 40th birthday leaving " Match" (130,000 copies) on its own in the football comic market.
NB There was never a numbering system on the magazine -I have tried to number where numbers dont exist-so always buy by the date you require in case my Issue numbering has gone astray.
Click on the magazine cover above to search for "Shoot"magazines.
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