 | About Sport Weekly Magazine
See below for the history of this magazine
Sport Weekly Magazine
Ran from it's Editorial office at 37-39 Maddox Street in London and was published by Wyndham Printers.
A weekly publication costing 6d.
A very important publication that could have been a "Charles Buchan"-it was hand tinting front covers of football teams years before CBFM started.It stuck with newsprint and including non football items and that was the problem. By a process of counting backwards I decided that Sport Weekly started in January 1945, however as you can see the numbering is very eccentric so please dont hold me to it!
By the time of it's demise it had become the Sport Express.It ceased with the last issue on May 2nd 1957.I make that getting on for 500 weekly issues. It incorporated a number of other publications over the years that had been going since the 1920's, such as the "Sport and Amusement Guide" and "Seven". In May 1949 it launched a "sister paper" The Sporting Herald-which you can see on the site, A claim to fame for Sport Weekly Magazine was for it to be the first publication allowed the "Football Supporters' Gazette - The official organ of the National Federation of Football Supporters Clubs" to appear within it's pages.An organisation that had started in 1927.Im not sure where it went when Sport Express folded but you will see by looking at the left hand menu it has many homes over the years including "The Football Supporter" and "Football Pictorial" but this is where it all started.
In the early days it had a compact format and was printed on a beter paper stock. It changed from small to large paper format sometime between vol 5, no.47 (Nov 27 - Dec 4, 1948) and vol. 7, no. 68 dated Apr 29 - May 5, 1949).It also changed printers sometime between these dates, as well, from Caines of Plaistow,London E13 to Hardy Press Ltd. Branksome,Bournemouth. It stayed in that format uptil at least June 1951.Somewhere in 1954 it went to blue spot colour from red and became the "Sport Express" and also had a stint in black and white.. My knowledge is limited about Sport Weekly Magazine but it is clear forerunner of what we now recognise as a football magazine.It always featured other sports like horse racing,rugby and boxing but as the years progressed more and more of the content became football based.Certainly once the football season started it was usually only about football.
As you may have seen from my site's definitions I would not judge this a football magazine because the content is not 100% about football.But it remains a key source of football information for the 1940's.The key progression from earlier publications is that this paper did not include short stories and was completely factual.
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