The Sporting Herald Volume 1 Issue 5 December 1949
"The Monthly Illustrated Journal of Sport".
Front Cover: Arsenal FC 1949-50
Back Cover : Great cartoon of Wally Ardron (Notts Forest) drawn by Micky Durling.
Like the Charles Buchan Football Monthly it had hand tinted colour front covers and were 100% football content.It had the opportunity to be Britains leading football magazine but by issue 5 in December 1949 they were back to including other sports as a response to "many requests from readers"At the same time their strap line changed to "The Monthly Illustrated Journal of Sport".
Contents include:
More players looking to the future by George Robledo.
Talking sport by Kenneth Wolstenholme.
England seek new centre forward by Brian Glanville.
Candidates for the fourth division.
Boxing.
B&w photos of:
Ray Middleton
George Merrick
Douglas Lishman
Harry Medhurst
Jack Froggatt
Jack Haines